In 1994, in the north of the Yellow River belt, has set up a small company called "yuanyang country hongda plywood factory", covers an area of 3.6 mu, only a dozen between asbestos roof, 24 employees. After more than ten years, has developed into a cross-industry, diversified development of henan hongda group. The group has five subsidiaries, covers an area of 360 mu, employees 1300 people, the total assets of 350 million yuan.
Hongda group, what is the secret of success? Several media have inquire. Yuanyang country federation of industry and commerce (general chamber of commerce), henan hongda group general manager ShangGuang repair simply said nine words: do brand, credit, management.

Hongda group enterprise by the brand

HTC in the early part of the plant, plant crude, backward equipment, a single product. In order to ensure product quality, expand the market, starting from the date of the factory, the company has established the "integrity-based, quality first" marketing strategy, the company in the process of development, pay attention to build their brands and increase the technology content of products. Leadership and the company has more investigation, consult experts, combining the reality of the company, hard research and development, and constantly introduce advanced equipment and technology, and constantly develop high-end products, expanding scale, developed into a diversified development of henan hongda group now.
Company production of "light" brand products, at plank to the forefront of the industry at home and abroad, such as melamine board, to fill the gaps in our province high-end man-made board, joinery board, adopts domestic advanced straight filming technology, coach, train trim board, high-grade hotel decorative all get the favour of the masses of users, products of various technical indicators and environmental standards are in line with the state standards, for many years been rated as advanced enterprise of quality management of quality and technical supervision department. "Light" brand of plywood by henan provincial rated as provincial forestry "top ten brand", "light" brand products are rated as brand-name products in henan province, "light" brand trademark was rated as "famous trademark" in henan province. The company's research and development team as a representative of the enterprise, also participated in the national standard committee of plank standard drafting.
The company's "fate" brand solar street lamp, pesticides are brand-name products in henan province, product performance is remarkable, at present, the company has obtained the national patent, 52, and for four consecutive years to implement the national development and reform commission, ministry of science and technology, the ministry of agriculture, ministry of construction of four major projects. Company by the national ministry of science and technology identified as the national high-tech enterprises, is the CPC henan provincial party committee, the henan provincial government identified as "provincial high growth of private enterprise", and won several major scientific and technological innovation achievement.

Hongda group enterprise by the credibility of the article

Hongda group, with the rapid development, cannot leave the credit management of the company. Especially the company will be quality, market, brand integrity, integrity service integrity and social integrity as building HTC brand integrity "roots", hongda group, HTC products won the customer trust, won the consumer trust, gained widespread recognition and support from all walks of life, has won the good economic benefit. In recent years, the company credit management and credit construction are mainly the following aspects:
Company leadership attaches great importance to the construction of credit and credit education. Company leaders at various conferences have emphasized the importance of the good faith management, and set up enterprise credit system. Company never default employee wages, but the advance to poor worker pay, in recent years, the advance salary of more than 170 ten thousand yuan. Even during the economic crisis, the company will make "no cut, no job cuts" measures, welfare treatment. In the company has formed the good faith consciousness and concept.
In the production and operation, the company contract and keep credibility, sets up the enterprise image, improve the social awareness. At present, the company execution rate of 100%, there is no quality complaints and business disputes and consumer litigation matters. In more than 10 years of enterprise production and management, in strict accordance with the terms of the contract execution, strict raw materials, quality, safety and so on various levels, to ensure the stable, rapid and sustained development. Company for three consecutive years was in henan province administration for industry and commerce awarded the "contract trustworthiness enterprise", by province integrity of private enterprises evaluation committee awarded the "integrity of private enterprises", was the discovery of quality and technical supervision awarded the "quality credit enterprise" and other honors.
In the business of financial institutions and Banks, maintain a good reputation, to build good relations of cooperation, and strategic partners, in the financial institutions of enterprise credit rating the qualifications to have higher credibility. In handling all the payment for goods on schedule JieXi, maturing debt, never happened non-performing loans and bad credit records. Company for many years by Banks rated "AAA" credit enterprise, evaluation by xinxiang banking association for "outstanding credit enterprise" and so on.
In the business tax, the company keep growing for many years, increasing year by year, tax company fled, evasion phenomenon, no stealing, deeply to tax collection and administration department and local government's affirmation and praise. Company has been yuanyang country of the people's government granted tax "advanced unit", is xinxiang national tax, tax assessment as "tax credit grade A unit".

Hongda group enterprise of GuanLiPian

Hongda group, another new path on management, external and internal combination, to the old, middle-aged and young combination of management mode, make the experienced old comrades, operation ability of middle-aged and highly educated, high-quality young people, the combination of mutual learning advantages, JiaJieShi management.
Hongda group and many universities long-term orientation training agreement, on this basis, also attaches great importance to develop internal talent, the company every workshop a team meeting to be held every month, at the meeting to identify three "monthly star", was elected three times in a row, you can participate in the group of "advanced worker" selection, won two times the worker of "advanced worker" title will be as the company's reserve cadres, companies enjoy a variety of training opportunities for learning and promotion opportunity to middle managers, so as to cultivate a large number of college graduates and experienced management and technical personnel, according to the employees can only with power, let every employee to the most appropriate post work. The adjustment of the company management team, arouse the enthusiasm of the staff, staff enthusiasm high, expand the enterprise development space, humanized management and scientific management, make HTC on the development of highway.
Let hongda people relish the democratic management of the HTC model - once a month "ZhiDaiHui", they say, is like a family meeting. Small to daily necessities, big to group planning, can be discussed at the meeting. Company executives and ordinary workers is surrounded sit together, in order to a problem can argue flushed. Is always a proverb to this meeting, "no leadership at the meeting, you would have said 'family problems and deficiencies, to find a way to find, said today (Monday) a fight between, small signs blocked, new ideas, enterprise harmony, development."

Hongda group enterprise of FengXianPian

The "people-oriented, science and technology enterprise, industry", is at the beginning of the factory hongda group is established by the management idea, the company in its own development at the same time, the poverty alleviation no slack, for many years, the company has placed poverty and returning the agriculture surplus labor force of workers more than 800 people, 82 resettlement of persons with disabilities, improve surrounding semi-finished products processing plant more than 160, to the poor areas and the old revolutionary base areas in shaanxi province donate millions of dollars worth of free solar extermination, organize many employees for poor areas and the earthquake zone, donations exceeding company for funding surrounding roads, schools, cultural activity center, etc.; Offer the love for the disabled, aged widows and widowers or adopt left-behind children, for the brilliance charity donations. In recent years, the company on the poverty alleviation accumulated investment of more than 1100 1100 yuan, making tens of thousands of poor farmers benefit.

Hongda group subsidiary company, was identified as "national poverty alleviation leading enterprise" by the state council, the national ministry of science and technology identified as "national high and new technology enterprise" and has been the CPC henan provincial party committee, the henan provincial government identified as "provincial high growth of private enterprise", by the provincial people's government identified as "A major agricultural industrialization leading enterprises in jiangsu province", and "provincial credit construction demonstration unit", "province integrity of private enterprises", "provincial quality industrial enterprise credit grade A", "provincial enterprise technology center" and other hundreds of honorary titles.
In the future development road, hongda group will, as always adhering to the "people-oriented, science and technology enterprise, industry" business philosophy, create a better production conditions for the staff, research and development more high value-added, high-tech content, marketable new products, make new achievements in henan hongda group, yellow farmers for the central plains economic zone construction, so as to realize the "YuanMeng" make new greater contributions.